Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. Unfortunately, there’s no absolute field guide out there on how to classify and tackle all these individual personalities from a qualitative perspective. So while I don’t have all the answers, I can offer you a simple and fun evaluation, one that reflects what we see day in and day out, personified through a Marvel™ous display of super egos. That’s right, the first ever Avengers Guide to Qualitative Respondents. Continue reading »