Posts Tagged ‘The Family Room’

Millennial Family Passion Points: A new roadmap for marketing to the modern family heart, not its head

Posted by George CareyWednesday, May 11, 2016, 15:00 pm No Comments
It is axiomatic in the world of mom, dad, and youth marketing that the brand with the best insights on their category wins. So how well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?
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Why Category Insights Should Take a Back Seat in Millennial Family Marketing

Posted by George CareyFriday, April 22, 2016, 7:00 am 1 Comment
An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Digital Marketing, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,