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Posts Tagged ‘the future of research’

Predicting The Unpredictable: A Call For Reason

Posted by Ron SellersMonday, January 9, 2012, 5:15 am 7 Comments
I’ve recently spent some time reading predictions about the future of the market research industry (probably because at year-end, they proliferate). Funny thing about predictions, though: they’re often wrong. Looking back, they’re often laughably wrong.
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