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Corporate Insights Leaders Share Most Pressing Needs

Posted by CambiarTuesday, April 17, 2012, 23:20 pm No Comments

Monica Wood (J&J Diabetes Care) recently moderated a terrific panel discussion with three corporate research leaders –Jack Lee of Estee Lauder; Jim Nyce of Sun Products (formerly head of insights for Kraft); and Trish Rainone of Chase. What were the key takeaways? Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Mobile Research, State of the Industry Tags: anticipating and inspiring action, brands, business leadership, Cambiar, change, Chase, Client needs, consumer behavior, emerging techniques, Estee Lauder, Ian Lewis, Innovation in Market Research, insights, J&J Diabetes Care, Jack Lee, Jim Nyce, leadership, Marketing ROI, mobile, Mobile Research, Monica Wood, Social Media, strategic value, Sun Products, synthesis, technology, The Market Research Council, transformation, trends, Trish Rainone

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Ellen: Hi Adriana: I think you are spot on with what i...
edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...

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