Posts Tagged ‘The New York Times’

Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer

Posted by Leonard MurphyFriday, August 3, 2012, 13:35 pm 4 Comments
Frito-Lay is in the midst of a Facebook contest (Do us a Flavor) where participants can create their own flavor of potato chips. I think these social programs can be a valuable way to both gather insights and to market the brand. Companies should consider them as one of the techniques in their research tool-kits and learn from the successful programs leading the way.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , ,