Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Continue reading »

It’s time for the next phase of the GreenBook Research Industry Trends Study! Continue reading »

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Continue reading »

In case you missed it, here is the GRIT Report summary Infographic. Continue reading »

The GreenBook Research Industry Trends Report for Spring 2012 is now available! This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011. Download your copy of the full report here: Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation. Continue reading »

There’s now ample opportunity to stay on top of what the market research community is saying in the Twitter-sphere. In addition to our weekly coverage on the top #MRX tweets of the week on the Innovation Evolved blog, we’ll be doing a top-ten recap every two weeks right here on GreenBook. Here are the top 10 most retweeted stories shared on the Twitter #MRX community in the past two weeks. Continue reading »

Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could translate the buzz around a social media conversation, tie that into an upcoming conference, and turn all of that into momentum for a virtual event. It worked better than I had hoped, and not only did we have fun, but I think we advanced the conversation around mobile research quite a bit and laid a great foundation for the dialogue we’ll have at the Market Research in the Mobile World conference on July 19-20. Continue reading »

Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers? We’re going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week! Continue reading »