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Posts Tagged ‘The Survey Geek’

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments
Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted.
This was posted under category: Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Brands, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Counterpoint: Mobile Is Much More Than Hype

Posted by Leslie TownsendMonday, August 8, 2011, 11:05 am No Comments
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,