Posts Tagged ‘The Value of Research’
Should Research Agencies be Paid for the Value of Their Insights?
Tuesday, October 25, 2011, 6:45 am 11 CommentsAn article in the October 2011 issue of Research Live (“The Value of Research” by Tim Phillips – it didn’t appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research. Continue reading
