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Posts Tagged ‘Thinking’

Putting It All Together: The Secret To Combining Knowledge, Skills, Tools and Data Together

Posted by Kevin GrayMonday, October 19, 2015, 8:02 am 9 Comments
I'd like to offer a few pointers on how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and a dash of common sense.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 4 Futures Of Marketing Research

Posted by Kristof De WulfFriday, April 11, 2014, 8:35 am 22 Comments
How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Six Lessons From The MRS IMPACT 2014 Conference

Posted by Tom EwingFriday, March 21, 2014, 9:14 am 1 Comment
Tom Ewing gives his take on the MRS Impact 2014 event and lists his key takeaways.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lessons from Thinking, Fast & Slow – System 1 and System 2

Posted by TRC Market ResearchThursday, March 15, 2012, 7:38 am 5 Comments
Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Kahneman shows that that is not the case (as demonstrated by a variety of experiments in behavioral economics) and researchers would be well advised to take note and think about how to account for the influence of System 1 in consumer decision-making.
This was posted under category: Behavioral Economics, Blogs, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

How to Make (Quantitative) Research Actionable

Posted by TRC Market ResearchTuesday, January 3, 2012, 12:50 pm No Comments
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. To get the intended audience to learn the results well enough to change their behavior, the results have to be presented in a memorable manner.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Contributors, Effective Marketing, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,