Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the Great Gamification Challenge, and Net Gain 6.0! Continue reading »

It’s surprising how often I encounter market research vendors asking about the selection process for research partners. It’s like a mystery to them that’s yet to be cracked – what do clients want? It’s a bit surprising, considering we (clients and vendors) really all look for the same things in those we partner with – credibility, reliability, thinkability…

So here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want. Continue reading »