Posts Tagged ‘thumbspeak’

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Reinventing Panels

Posted by Leonard MurphySaturday, June 11, 2011, 9:05 am 1 Comment
Anyone who is watching the market research space may have noticed an interesting thing happening; panels are reinventing themselves. Yes, those companies that have prospered so much during the online research boom days are faced with the same challenges as the rest of the industry, and using the same killer instincts that prompted their formation in the heydays of the early part of the new millennium, they are acting accordingly and are making some big changes.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research In The Mobile World

Posted by Leonard MurphyFriday, May 27, 2011, 13:06 pm No Comments
GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED!
This was posted under category: Associations, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile MR: Hope or Hype?

Posted by Leonard MurphyFriday, December 17, 2010, 17:39 pm No Comments

planet hype

It’s no secret that I am a believer in the future of mobile research. In 2008 I recognized that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers, and …

This was posted under category: Brands, Business Leadership, Business Practices, Consumers, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,