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Posts Tagged ‘Tiffany McNeil’

TMRTE: Showcasing The New PGA of Market Research

Posted by Tony CosentinoSunday, May 6, 2012, 15:27 pm 4 Comments
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Brands, Business Practices, Consumer Experience, Contributors, Digital Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Respondent Engagement, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Emotions & Authenticity Matter In More Ways Than One

Posted by Tiffany McNeilTuesday, January 24, 2012, 11:53 am 2 Comments
How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.
This was posted under category: Blogs, Business Leadership, Business Practices, Contributors, General Information, Human Capital, Strategy Tags: , , , , ,

Jeffrey Henning’s MRX Top 10: 6 Degrees of the Third Degree

Posted by Jeffrey HenningMonday, November 28, 2011, 10:49 am No Comments
Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company).
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Insights Golf Ball

Posted by Tiffany McNeilMonday, July 18, 2011, 7:00 am 2 Comments
I am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Human Capital, Industry Trends, innovation, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , ,

The Authenticity Formula – A Corporate Researcher Speaks Out!

Posted by Tiffany McNeilMonday, June 13, 2011, 23:02 pm 5 Comments
Look – I’m as poised and professional as the next gal when I need to be. I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason. But where do you draw the line?
This was posted under category: Blogs, Business Practices, Human Capital, Insights, Leadership, Uncategorized Tags: , , , , , , , ,