If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their impressions, thoughts, inspirations, and enthusiasm for the recent The Market Research Technology Event. This is a fun and insightful post for both those who did and did not attend TMRTE. Continue reading »

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Continue reading »

Most market researchers give little to no thought to their reliance on recall. They fail to challenge themselves to better understand respondents, and in so doing they fail their clients and themselves. Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »