Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

With TMRE just around the corner I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other misc. topics. Continue reading »

Of the 1,728 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter. Continue reading »

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

Of the 1,352 unique links shared on the Twitter #MRX hashtag community last week, here are the 10 most retweeted. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »

Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks.

This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements. Continue reading »

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I’d put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research. Continue reading »