GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
I have pulled a snapshot from the banners that show the Top 10 and the breaks by Client/Supplier and tenure. I also added their previous ranking information and indicated the change from 2010. More analysis will be in the report, due to be published in February.
Been too busy to keep up with the research news your colleagues are sharing on Twitter? Of the 1,577 unique links shared on the Twitter #MRX community this past two weeks, here are ten of the most popular.