GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Research Now & SSI are merging, creating the newest Mega MR company. But the implications go far beyond a simple merger of sample companies and will have far reaching impact on almost all aspects of the insights industry.
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.