Here are 10 of the most retweeted of the 1,623 unique URLs shared on the Twitter #MRX community in the past two weeks. Continue reading »

Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. Continue reading »