Posts Tagged ‘traffic metrics’

Does (Panel) Size Matter?

Posted by Leonard MurphyTuesday, December 6, 2011, 15:24 pm 4 Comments
Most sample companies market themselves according to panel size, quality of respondent data, variety of the traffic sources and customer service excellence. We announce the size of our panels to show scale, and to impress clients. It’s how the industry has defined success over the past decade; however I want to offer up another metric for your consideration: traffic.
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