1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘TRC Research’

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

Posted by TRC Market ResearchThursday, February 5, 2015, 8:25 am 7 Comments
Well, it is the time of year when America’s greatest sporting event takes place. I speak of course about the race to determine which Super Bowl ad is the best.
This was posted under category: Analytics, Branding, Brands, Consumer Behavior, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lessons from Thinking, Fast & Slow – System 1 and System 2

Posted by TRC Market ResearchThursday, March 15, 2012, 7:38 am 5 Comments
Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Kahneman shows that that is not the case (as demonstrated by a variety of experiments in behavioral economics) and researchers would be well advised to take note and think about how to account for the influence of System 1 in consumer decision-making.
This was posted under category: Behavioral Economics, Blogs, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Posted by Leonard MurphySunday, February 12, 2012, 15:24 pm 8 Comments
Since I finally accepted the truth that I have become a brand, I've become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here's how it works.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, GRIT, Industry News, Industry Trends, Insights, Leadership, Market Research, Market Research in the Mobile World, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Make (Quantitative) Research Actionable

Posted by TRC Market ResearchTuesday, January 3, 2012, 12:50 pm No Comments
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. To get the intended audience to learn the results well enough to change their behavior, the results have to be presented in a memorable manner.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Contributors, Effective Marketing, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Market Research and Misplaced Bravado

Posted by TRC Market ResearchThursday, December 22, 2011, 6:39 am No Comments
Too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by "everyone else." I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , ,

News Flash: Researchers Are in Business, Not Just the Esoteric Pursuit of Data

Posted by TRC Market ResearchMonday, October 10, 2011, 22:36 pm 3 Comments
As "for profit" researchers, we need to move faster in the direction of producing things that clients truly value. They've told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into).
This was posted under category: Association News, Best Practices, Brands, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , ,