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Posts Tagged ‘unconscious measurement’

Can Neuromarketing Get Its Groove Back? Part 1

Posted by Steve GencoThursday, December 12, 2013, 6:48 am 9 Comments
I believe the key causes of neuromarketing’s failure to capture a significant share of global market research spend can be traced to a series of strategic and tactical mistakes made by neuromarketers themselves. Neuromarketing firms (not all of them, but enough to paint the whole field) have overpromised, underdelivered, and failed to provide a compelling value proposition to their customers.
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Getting Down To Business: Lessons Learned At #IIeX & What Happens Now

Posted by Leonard MurphySunday, July 7, 2013, 16:17 pm 3 Comments
Much has been written about IIeX already and I won't rehash the kudos, summaries, and exposition. So what does the success of the event mean for the industry as a whole and what will come next? In this post I'm going to give my take on that.
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