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Posts Tagged ‘Understanding’

Is Qual Evolving to Extinction?

Posted by Jim BrysonTuesday, November 11, 2014, 6:49 am 16 Comments
We know that qualitative research is evolving. But, is it thriving or dying?
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Artificial Intelligence 101

Posted by Kevin GraySunday, July 6, 2014, 19:07 pm 4 Comments
Kevin Gray offers a glimpse of a very complex subject that has wide ranging implications for not just insights, but the world as we know it.
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Market Research, Market Research Techniques, Marketing, Mobile, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are You Labeling or Defining?

Posted by Ron SellersMonday, March 28, 2011, 22:47 pm No Comments
In research, it’s extremely easy to call someone a Democrat. Or a customer. Or a Catholic. Or affluent. Or a member of whatever subgroup you’re researching. But we need to be extremely careful with these labels, because they’re often not accurate.
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