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Posts Tagged ‘Unilever’

Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards

Posted by Leonard MurphyTuesday, March 19, 2013, 20:43 pm No Comments

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

This was posted under category: Association News, Business Leadership, Business Practices, Consumer Experience, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Research Industry Trends Survey, State of the Industry, The Global View, Uncategorized Tags: Alec Maki, Anderson Analytics, Angry MR Client, Batool Batalvi, Becky Sandler, Bellomy Research, BrainJuicer, brands, business leadership, Catalina Meija, Catherine Moffatt, change, Coca-Cola, Communispace, Deanna Cullen, Decipher, Diageo, Diane Hessan, Emma Manson, Finn Rabin, Fiona Blades, Ginny Valentine Awards, Ginny Valentine Badge of Courage, GMI, Google Consumer Surveys, GreenBook Research Industry Trends Report, human capital, industry news, innovation, Innovation in Market Research, John Griffiths, John Kearon, Jon Puleston, Kevin Lonnie, Kristin Luck, Kyle Nel, leadership, Lowes Home Improvement, Lukas Pospichal, Manish Makhijani, Marisa Currie-Rose, market research, Research Liberation Front, SB&B Marketing Research, Sean Holbert, semiotician, Stan Sthanunathan, Susan Griffin, Tom HC Anderson, transformation, Unilever, Yanhaas

Jeffrey Henning’s #MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

Posted by Jeffrey HenningWednesday, January 23, 2013, 6:26 am No Comments

Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: Affectiva, associations, behavioral economics, best practices, brands, Brian Singh, Brian Tarran, business leadership, change, Coke, Communispace, communities, consumer behavior, consumers, copy-testing, Data Visualization, Deutsch L.A., Douglas Van Praet, Edward Appleton, emerging, emerging techniques, emotion-focused innovation, ESOMAR, ESOMAR Congress, ethnography, facial coding, hybrid approaches, industry news, InfoTools, innovation, Innovation in Market Research, Insight Innovation Competition, insights, Julie Diaz Asper, Julie Wittes Schlack, market research, market research industry, marketing, Millward Brown, MRX, NASDAQ, Patricio Pagani, Research magazine, Respondent Engagement, strategic value, strategy, technology, transformation, trends, Under The Radar, Unilever, Zinc Research

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Posted by Leonard MurphyWednesday, October 10, 2012, 11:13 am 1 Comment

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness. Continue reading »

This was posted under category: Association News, Best Practices, Branding, Business Leadership, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Reports and Whitepapers, Social Media, State of the Industry Tags: Anomaly, best practices, brand marketers, brand research, brands, business leadership, Carl Johnson, change, Colin Mitchell - Worldwide Head of Planning, communications research, consumer behavior, consumers, creativity. culture, Crispin Porter + Bogusky, Dan Fietsam - Chief Creative Officer, Dan Ng, Daryl Lee - Global Chief Strategy Officer, Director of Planning - Anomaly, Effie Report, Effie Worldwide, Elizabeth Harris - Senior VP – Strategy Director, emerging, Energy BBDO, Faris Yakob - Chief Innovation Officer, Gail B.Tifford - Senior Director – Media, GreenBook, industry news, innovation, Innovation in Market Research, insights, Jack Morton Worldwide, leadership, Leo Burnett, Leo Burnett/Arc Worldwide, Leonard F. Murphy - Editor-in-Chief GreenBook & Senior Partner Gen2 Advisors, location-based sm, Maria Luisa Francoli - Global CEO, market research, marketing, marketing effectiveness, Mary Ann Packo - CEO, McCann Erickson, MDC Partners/kbs+Founding Partner Spies&Assassins, media research, Millward Brown, Millward Brown North America, MPG, North America, Ogilvy & Mather, Shopper Marketing, Social Media, Stephen Hahn-Griffiths - Former Chief Strategy Officer, Strategic Insights & Research, strategic value, strategy, Suzanne Powers - Exec VP – Global Strategy Officer, Tara Back - President, Todd Cunningham - Senior VP, transformation, trends, Unilever, Viacom Networks

Jeffrey Hennings’s #MRX Top Ten – Calls for Improved Quality of Mobile Surveys, Qualitative Research & Gamification

Posted by Jeffrey HenningMonday, June 11, 2012, 22:03 pm No Comments

Of the 1,600+ links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: best practices, brands, business leadership, CASRO, change, consumer behavior, consumers, crowdsourcing, Dollywaggon, emerging, emerging techniques, gamification, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, leadership, market research, marketing, mobile, Mobile Research, mobile surveys, Qualitative Researchers Accreditation, Research, Respondent Engagement, Sinead Hasson, smartphone, smartphones, Social Media, social media research, strategic value, strategy, technology, The Corporate Executive Board, Tim Macer, transformation, trends, Unilever, user experience

Leonard Murphy: @Chris, I think it's only the quirky smart people ...
Ellen: Very cool! I love your insights and feel as though...
Chris Robinson: Yet another slightly weird cat lady in market rese...
Wendy Goldman Scherer: Well, nice to meet you, Oana. It's been fun follow...
Leonard Murphy: I'm a fan of GutCheck Laura, but they didn't submi...
Laura Taylor: So surprised GutCheck is not on this list....
Ellen: Hi Adriana: I think you are spot on with what i...
edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...