Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus. Continue reading »

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us. Continue reading »

Google Consumer Surveys is just one little brick in the wall of Google’s march towards becoming the world’s go-to company for all things analytic and intelligence. So, why are we acting so surprised? Continue reading »

These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute. Continue reading »

Here are the Top 10 stories shared on the Twitter #MRX community the past two weeks: Continue reading »

As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. Continue reading »

Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Continue reading »

We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands. Continue reading »

Yesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. Continue reading »