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Posts Tagged ‘validation’

Is Your Sample Quality Getting Better or Worse?

Posted by Phil MoyerWednesday, August 17, 2016, 7:00 am No Comments
With so many new entrants into the sample industry, and all vying for the attention of some of the busiest professionals we know – doctors, if you are in the life sciences – it is always wise to ask tough questions about your sample.
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How TNS Is Validating Mobile Globally

Posted by Edward AppletonFriday, March 28, 2014, 8:35 am 4 Comments
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Optimizing International Research

Posted by Edward AppletonSunday, July 31, 2011, 21:04 pm No Comments
If you're a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything across cultures to a high level, including research, is in my view a complex undertaking and requires a high degree of intercultural sensitivity if genuine insights are to be accessed. This goes well beyond offering a great translation service. Here are some thoughts on how to optimize international research:
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