Posts Tagged ‘Value proposition’

Build a Winning Loyalty Program Strategy for Your Panel

Posted by Kathryn FelkeTuesday, May 30, 2017, 6:00 am No Comments
This article outlines the four key building blocks for creating a great panel loyalty program strategy.
This was posted under category: Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Recruitment, Respondent Engagement, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

I Went Fishing and All I Caught Was a Red Herring

Posted by Steve Needel, PhDWednesday, February 8, 2017, 6:00 am 5 Comments
Innovation needs to improve the predictability and reliability of our research – it does not have to be new, flashy, sexy, or disruptive.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Quality, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

From Silos to Success: A Decision Maker’s Approach to Big Data

Posted by David AlbertTuesday, August 9, 2016, 7:00 am No Comments
To reap the benefits of data, it needs to be turned into actionable insights. The question is: How do you approach this task – of synthesizing big data and all kinds of other information?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Business Savvy a Market Researcher are You?

Posted by Edward AppletonTuesday, July 12, 2011, 6:10 am 3 Comments
There's absolutely nothing wrong with the concept of delivering an insight that leads to a better marketing or business decision. But to what extent do we MR professionals really understand the realities of those making the decisions - in marketing, sales, finance and general management, to name a few?
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