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Posts Tagged ‘Variables’

Hard Hat Stats: Some Common and Uncommon Sense (Part 3)

Posted by Kevin GrayMonday, October 24, 2016, 6:00 am 1 Comment
Kevin Gray shares some tips he's picked up after more than 30 years experience as a marketing researcher and statistician.
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Why You Should Never Sample On Auto-Pilot

Posted by Susan FredeFriday, June 24, 2016, 7:00 am No Comments
How do you decide the right sample variables to control on? The sample supplier needs to understand the objectives of the research as well as the analytic plan in order to make solid recommendations.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Causation Matters

Posted by Kevin GrayMonday, June 6, 2016, 7:00 am 2 Comments
Whether or not we are conscious of it, much of marketing research involves ideas about causation.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Experience, Contributors, Data, Economic Trends, Emerging Techniques, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,