GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
The 15th edition of the GreenBook Research Industry Trends Report is here! Nearly 80 pages of the most recent trends data, incisive analysis and thoughtful commentary on the state of the market research industry and where we are heading in the future.
This sneak peek from the upcoming GRIT Q1-Q2 2014 Report "Adoption of New Research Methods" section looks at the adoption, by clients and suppliers, of new research methods, and the barriers to adopting new approaches.
While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort.