It’s no secret that Brazil is very interesting to global brands right now, and the bigger economies in South America are giving rise to a new middle class that is piquing the interest of companies looking for new growth opportunities. It follows, then, that the market research industry in these countries would mean brands have more desire to better understand and communicate with Latin American consumers. Continue reading »

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The region is ripe with opportunity and is developing fast. Here is why I think that. Continue reading »

I’ll be attending the Chilean Association of Market Researchers conference next week which prompted me to think about the immense opportunity for innovation leadership by MR firms in the region. I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why. Continue reading »