I heard through a mutual friend that Romi Mahajan was doing something I’d find interesting, and sure enough he is. I reached out to him and asked if he’d consider an interview about his new adventure and he graciously agreed. I think you’ll find this entertaining and provocative not just because of the nature of the new venture and their novel approach to a hot topic issue, but also because Romi is such a fun guy to talk to. Continue reading »

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it’s a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it. Continue reading »

Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks. Continue reading »