GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge - a series of real-world market research challenges posed by end users.
After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month.
Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses.