Posts Tagged ‘Video Research Ltd.’

The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research

Posted by Leonard MurphyThursday, September 26, 2013, 8:03 am 7 Comments
What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of MR and where the future may be taking us? Here is my take.
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The Honomichl Global 25: Only A Part Of The MR Story

Posted by Leonard MurphyTuesday, August 16, 2011, 22:15 pm 2 Comments
MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete.
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