virtual ethnography

Posts Tagged ‘virtual ethnography’

Will 2012 Be The End Of The (MR) World As We Know It?

Posted by Leonard MurphyTuesday, December 27, 2011, 21:57 pm 17 Comments

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »

This was posted under category: General Information Tags: "Big Data" analytics, Adobe, Amazon, Apple, behavioral economics, biometric, business intelligence, business realities, cognitive modelling, Coke, collaboration, communities, consumer data, creativity, CRM, CRM data, Crowdtap, data collection and analysis, decision trees, digital world, EFM platforms, emotional affect, experimentation, Facebook, facial, global scope, glocal, GOOGLE, group transcripts, HP, human behavior, IBM, innovation, Insight consultancies, insight generation, Intonow, Isaac Asimov, local focus, market research industry, Mayan calendar, micro surveys, Microsoft, Minority Report, mobile, mobile technologies, neuro, online search, P&G, Palantir, panelist profiles, PepsiCo, Phillip K Dick, POS, predictive modelling, Psychohistory, qualitative, Reckitt Benckiser, ROI, Salesforce, sentiment analysis, social discourse, Social Media, social sciences, storytelling, survey, Survey Monkey, survey verbatims, Text Analytics, The Honomichl Top 10, Tiipz, tracking systems, VAST data, video analysis, video games, virtual ethnography, Volkswagen, Wayin, Yahoo!, year end predictions, Zynga

Virtual Stores Drive Real Sales

Posted by Edward FranczekTuesday, December 13, 2011, 5:23 am 4 Comments

Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement Tags: 3D store-simulation, Advanced Simulations, Andrew Reid, Behavioral Science, best practices, Betty Adamou, brands, business leadership, consumer behavior, Consumer Packaged Goods, consumers, Decision Insight, digital walk-throughs, drug, Ed Franczek, emerging techniques, ethnography, FarmVille, gamification, grocery, Haagen-Dazs, hybrid approaches, in-market test, InContext Solutions, innovation, Innovation in Market Research, insights, Jon Puleston, Kimberly-Clark, Kraft Foods Snacks & Confectionery, Kroger, leadership, market research, marketing, mass merchandiser environments, n-Store Implementation Network, Nestlé, predictive tool, Procter & Gamble, Sainsbury, shopper behavior, Skinny Cow, Social Gaming, Steve Needel, strategy, Target, technology, Tesco, the Edy’s/Dreyer’s, traditional research methodologies, transformation, trends, user experience, virtual environments, virtual ethnography, virtual shopping, virtual simulations, virtual store environments, virtual store testing, Vision Critical, Walgreens, Walmart

The New Netnography: Intel Launches The Museum of Me

Posted by Leonard MurphyFriday, June 3, 2011, 1:30 am 5 Comments

Intel has launched a new Facebook application that might be the worlds first viral, consumer driven netnography tool: the Museum of Me. I’m quite certain that they didn’t intend for that to be the case but the end result is the same; an application that compiles all of your content from your Facebook profile and allows users to “Create and explore a visual archive of your social life”. Continue reading »

This was posted under category: Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Effective Marketing, General Information, Innovation in Market Research, Online Research, Research Games Tags: emerging techniques, ethnography, Facebook, hybrid approaches, IBM, innovation, Innovation in Market Research, netnography, Respondent Engagement, Social Media, strategy, virtual ethnography

Oana Stroie: @Edward: Although it may seem counterintuitive, it...
edward04: I don't recall the same person seeing "I a big opp...
Holly: Great post, Ian! Marketing does always need to be ...
Oana Stroie: @Wendy - Nice to meet you too Wendy and thank you....
Leonard Murphy: @Chris, I think it's only the quirky smart people ...
Ellen: Very cool! I love your insights and feel as though...
Chris Robinson: Yet another slightly weird cat lady in market rese...
Wendy Goldman Scherer: Well, nice to meet you, Oana. It's been fun follow...
Leonard Murphy: I'm a fan of GutCheck Laura, but they didn't submi...
Laura Taylor: So surprised GutCheck is not on this list....