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Posts Tagged ‘virtual ethnography’

Virtual Stores Drive Real Sales

Posted by Edward FranczekTuesday, December 13, 2011, 5:23 am 5 Comments
Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The New Netnography: Intel Launches The Museum of Me

Posted by Leonard MurphyFriday, June 3, 2011, 1:30 am 5 Comments
Intel has launched a new Facebook application that might be the worlds first viral, consumer driven netnography tool: the Museum of Me. I'm quite certain that they didn't intend for that to be the case but the end result is the same; an application that compiles all of your content from your Facebook profile and allows users to "Create and explore a visual archive of your social life".
This was posted under category: Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, innovation, Innovation in Market Research, Online Research, Strategy Tags: , , , , , , ,