Posts Tagged ‘visually appealing’

Like It Or Not?

Posted by Ron SellersMonday, December 17, 2012, 9:20 am No Comments
In research, too often we’re concerned with whether consumers like or dislike things. There are far more important issues we should be evaluating.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Co-creation, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, General Information, Industry Trends, Insights, Market Research, Market Research Techniques, Social Media, State of the Industry, Trends Tags: , , , , , ,

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,