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Posts Tagged ‘Volkswagen’

How Brands Really Grow 5: Shaping What People Want

Posted by Jan HofmeyrTuesday, June 9, 2015, 5:45 am 2 Comments
Good advertising works by creating mental availability. That, in turn, is not just about reminding people about the brand. It's about embedding the brand in neural structures.
This was posted under category: Behavioral Economics, Branding, Brands, Business Practices, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Brands Really Grow 4: Great Advertising

Posted by Jan HofmeyrThursday, May 28, 2015, 8:19 am 3 Comments
One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 20 #MRX Stories of the Year

Posted by Jeffrey HenningTuesday, December 13, 2011, 14:08 pm 2 Comments
Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s MRX Top 10: ESOMAR – Everything Said On MArket Research

Posted by Jeffrey HenningMonday, October 3, 2011, 8:13 am 1 Comment
Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world:
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,