GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Findings from the Brand Keys 12th annual Super Bowl Engagement Survey shows that when it comes to winning, only half of this year’s Super Bowl XLVIII’s advertisers will score big based on their big investments.
Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world: