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Posts Tagged ‘Vovici’

2013 – The Market Research Year in Review (A Client Perspective)

Posted by Edward AppletonTuesday, December 31, 2013, 6:30 am No Comments
The year is pulling to a close, and rather than look forward and make predictions about what 2014 will bring, I have taken a look back at 2013 and pulled out what for me were the year's highlights - the things that stick in my mind as having import for the Market Research Industry.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s MRX Top 10: ESOMAR – Everything Said On MArket Research

Posted by Jeffrey HenningMonday, October 3, 2011, 8:13 am 1 Comment
Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world:
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Posted by Leonard MurphyFriday, August 12, 2011, 7:21 am 2 Comments
Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it's a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the News, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Merger Mania, Mobile Mania

Posted by Jeffrey HenningMonday, August 8, 2011, 9:03 am 2 Comments
Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, LinkedIn Discussions, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Which Of The GRIT Top 50 Market Research Companies Are Perceived To Be Most Innovative By Clients?

Posted by Leonard MurphySunday, June 12, 2011, 9:00 am 15 Comments
In preparing for the next wave of GRIT (coming this month!) I've been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on the top 50 market research companies perceived to be innovative could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients.
This was posted under category: Brands, Business Leadership, Economic Trends, Effective Marketing, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Where Can Online Market Research Go From Here?

Posted by Leonard MurphySunday, May 8, 2011, 21:58 pm No Comments
I'm still working on my post regarding the Technology Driven Market Research event; I am waiting for a few more videos by Ben Smithee of Spych Research to be loaded up so I can incorporate them into my summary and wrap-up. What I can tell you is that it will focus heavily on my favorite topic: the future of the market research industry. I hope to have that out early this week. In the meantime, you can find all of the coverage from the great team of pros that were blogging at the event on the IIR blog.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumers, Economic Trends, Emerging Techniques, Events, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , ,

BBC Global Minds Community Case Study (TMRE Part #7)

Posted by Robert MoranMonday, November 8, 2010, 19:11 pm No Comments
by Robert Moran, Strategy One

How does an organization like the BBC shorten the feedback loop across the global population that accesses its journalistic content?

The answer?

One very large MROC.

In what was easily the most interesting nuts and

This was posted under category: Best Practices, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Contributors, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , ,