Posts Tagged ‘WAP’

Counterpoint: Mobile Is Much More Than Hype

Posted by Leslie TownsendMonday, August 8, 2011, 11:05 am No Comments
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint.
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