Archive for the 'Warc' tag

Next Gen Research: New Techniques, Neuro Nonsense & The Return Of The Hidden Persuaders

  Editor’s Note: We are thrilled that today launches the first of what we hope will be many content collaborations with Warc – the global provider of ideas and evidence for marketing people. If you are not a religious follower of...
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Should Researchers Be More Like “Advertising Planners”?

By Edward Appleton I was recently lucky enough to be given a copy of the February 2012 issue of Admap  thanks to the folk at Warc  – and spent some time leafing through it. I was impressed – by the mix of content offered, but...
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Jeffrey Henning’s Top 10 #MRX Stories: Going Public with Arguments about Privacy

  By Jeffrey Henning & Tamara Barber There’s now ample opportunity to stay on top of what the market research community is saying in the Twitter-sphere. In addition to our weekly coverage on the top #MRX tweets of the week on the...
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