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Posts Tagged ‘web analytics’

The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry

Posted by Leonard MurphyTuesday, November 4, 2014, 6:20 am No Comments
Macromill, the largest online research provider in Japan, and MetrixLab, a global provider of marketing insights and analytics, today announced a merger of the two companies.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 36 Most In-Demand Types Of Suppliers At IIeX

Posted by Leonard MurphySunday, June 29, 2014, 15:17 pm 2 Comments
An analysis of the IIeX Corporate Partner Meetings in Atlanta, and what they might tell us about the future of insights.
This was posted under category: Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Marketing And Marketing Research Can Act On The Promise Of Big Data

Posted by Joel RubinsonTuesday, March 11, 2014, 10:59 am 1 Comment
Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Framing the World of Predictive Analytics

Posted by Tony CosentinoWednesday, April 4, 2012, 7:47 am 3 Comments
During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
This was posted under category: Best Practices, Big Data, Blogs, Branding, Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – MR, Big Data & Big Data’s Big Daddy

Posted by Jeffrey HenningMonday, April 2, 2012, 8:59 am No Comments
Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted.
This was posted under category: Association News, Associations, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,