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Posts Tagged ‘WFA’

Global Marketers Seek A New Model For Insights

Posted by Leonard MurphyWednesday, March 16, 2016, 22:10 pm No Comments
The Future of Insights: Research identifies opportunities for insights transformation. Key changes are required to make insights leaders more effective partners in driving brand growth.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Barking Up The Right Tree: Five Learnings From The 2015 FeelMore50

Posted by Tom EwingThursday, January 14, 2016, 7:05 am No Comments
To bring more attention to the role emotional engagement plays in advertising effectiveness, today BrainJuicer revealed the 3rd annual FeelMore50™ – a ranking of the 50 most effective, emotional ads in the US in 2015.
This was posted under category: Behavioral Economics, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Online Research, Social Media, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

“Feel More, Buy More”? BrainJuicer Establishes A New Ad Benchmark

Posted by Leonard MurphyTuesday, January 7, 2014, 10:18 am 2 Comments
To bring more attention to the role emotional engagement plays in advertising effectiveness, yesterday BrainJuicer launched FeelMore50™ – a ranking of the 50 most effective, emotional ads in the US in 2013.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Respondent Engagement, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,