Posts Tagged ‘Winds of Change’

Where Can Online Market Research Go From Here?

Posted by Leonard MurphySunday, May 8, 2011, 21:58 pm No Comments
I'm still working on my post regarding the Technology Driven Market Research event; I am waiting for a few more videos by Ben Smithee of Spych Research to be loaded up so I can incorporate them into my summary and wrap-up. What I can tell you is that it will focus heavily on my favorite topic: the future of the market research industry. I hope to have that out early this week. In the meantime, you can find all of the coverage from the great team of pros that were blogging at the event on the IIR blog.
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The Age Of Creativity

Posted by CambiarMonday, April 18, 2011, 20:01 pm 3 Comments
“We’re all doomed!” “No, this is the age of Aquarius!” These are, in a nutshell, the two opposing arguments that we hear and read at MR conferences, in the blogs and in our trade magazines. The one group would have you believe that the survey will be dead by 2020 (the title of a workshop at this year’s MRS Conference in London, Research 2011) and that researchers who don’t get that will end up like the dodo. Tom Ewing of Kantar more ghoulishly predicted that the survey (and, presumably, survey researchers) will be the “walking dead”. The other believes that this is just the start of an incredibly creative era in research and that our best years are ahead of us. Which is right?
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Wanted: Management Consultants, Polymaths and Specialists

Posted by CambiarMonday, January 3, 2011, 17:59 pm 1 Comment

The Winds of Change – The Future of Staffing

by Ian Lewis and Lock Collins, Cambiar Partners

The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client market research (MR) departments, …

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Winds of Change: Three Ideas for Doing More with Less

Posted by CambiarThursday, December 9, 2010, 10:05 am No Comments

by Monica Wood, Cambiar Partner

In the world of Market Research often times the function and its deliverables are thought of as a cost center. This is an obvious problem for the industry, as the Market Research function is

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