GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data.
I am pleased to be at the PMRG 2012 Annual National Conference in Orlando, listening to invigorating speakers and making important connections. Here are some of my thoughts as I listen to speakers and attendees.