Posts Tagged ‘Zynga’

TMRTE: Showcasing The New PGA of Market Research

Posted by Tony CosentinoSunday, May 6, 2012, 15:27 pm 4 Comments
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Brands, Business Practices, Consumer Experience, Contributors, Digital Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Respondent Engagement, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Of Privacy and Games (Marketing) Research

Posted by Jason AndersonMonday, September 26, 2011, 18:25 pm No Comments
Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, Insights, Leadership, Market Research in the News, Market Research Techniques, Respondent Engagement, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , ,

(Updated) A Client-side Technologist’s Perspective On The MR Data Privacy Issue

Posted by Leonard MurphyTuesday, August 23, 2011, 14:34 pm 2 Comments
Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention!
This was posted under category: Contributors, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics

Posted by Leonard MurphyWednesday, April 6, 2011, 21:56 pm 4 Comments
3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we're down to the last few interviews with presenters! Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it's a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo. This strategy has put them dead-center in the "DIY" debate, and getting his take on that issue is one of the highlights of the interview. I think you'll find this interview lively, engaging, and very relevant to what's happening within the market research industry today.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,