Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day. Continue reading »

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Continue reading »

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »

We talk a lot about declining response rates and the crisis of sample quality in market research; it’s one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else. Continue reading »

The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention! Continue reading »

3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo. This strategy has put them dead-center in the “DIY” debate, and getting his take on that issue is one of the highlights of the interview. I think you’ll find this interview lively, engaging, and very relevant to what’s happening within the market research industry today. Continue reading »