What’s new in the business of market research? What are the business challenges and opportunities facing the insights industry?
Tom Anderson, a pioneer in harnessing the power of social media for research, is passionate about our industry, and he raises a good point i
The role of human capital investment is one of paramount importance to MR since we tend to get caught up in the “how” vs. the “who” and “why
Research-live.com has a great summary of the recent debate raging on the Next Gen Market Research group on LinkedIn on a discussion thread a
The primary mission of the GreenBook Blog is to collect and post interesting news, opinions, and insight about our industry, and our guest c
America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. 2009 non-US research revenue at $9.47bn represented 52.4
I'll be in NYC starting Wednesday through Friday of this week. Let's connect!
John Ellett has written a great article on Texas CEO magazine about qualities that make up leadership in the marketing function. Too often,
"Why We Buy", "The Top 10 Social Media Complaints", and "A Best Practices Approach To Social Media" are among the top 10 re-tweets on Twitte
The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired gen
Lenny Murphy weighs in on whether Casro's Professional Certifications fail to address client requirements for both new research processes an