What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
re:Think 2011 inspired me to take advantage of local opportunities to engage and interact with others.
An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media.
Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.
Lenny Murphy profiles three upcoming events that are of interest to the market research industry.
It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losi
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situatio
The brain values and therefore seeks out even small amounts of pleasure and satisfaction in daily life. In times of economic strife, that su
The combined forces of the social media revolution and converged mobile will have a more profound impact on our industry than any other soci
My parents were products of the Great Depression and they always taught me to “plan for the worst and hope for the best”, which in my person