Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.
Get a behind the scenes look at how P&G's Sion Agami makes innovation happen in this new series with Jeffrey Resnick.
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
Can market research predict what consumers will do next? Find out in this interview with Tyler VanderWeele on causal analysis.
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups.
A "Where are they now?" retrospective on those that made up sampling behemoth Greenfield Online.
Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.
Overcome silos in the market research process by combining different parts of the data puzzle from the beginning to make them work together.