Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.
The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR.
Brand image is all about the consumer experience, and the meaning that people associate with a specific product.
Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing stra
Have we faced up to questions about representivity? Indeed! This is a great dialogue between several industry thought leaders.