Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand.
How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.
This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.
While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.
A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography
Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.
Posting a poll on your website does not make it valid research.
Survey invites, much like online surveys, should be short, simple, and clear.
By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.