Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents.
As mobile interfaces improve, the applicability of mobile in market research will only grow.
Insight should be seen as a process, a way of working and thinking rather than merely an object that can be picked up and counted.
The ultimate goal of MR is to give marketing organizations the key insights needed to help brands engage with their customers.