How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
The New Information Economy creates an opportunity to use data to embrace change and better connect with customers.
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Find out how AI and automation can help solve the big "Why" questions for with "Idea Meritocracy" and algorithmic decision making.
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.