How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
There are a multitude of options for data collection platforms. When is it time to change, and how do you transition successfully?
Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.
Increased technology has made location-based consumer research less complicated and expensive to obtain.
You can take your correspondence analysis plots to the next level by including images.
A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.
Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.
In the not-so-distant future, market research will be available and affordable to companies of all sizes.
What is the Internet of Things (IoT) and what does it have in store for the future?
Automation is a major buzz word in the industry - learn what to look for to avoid common pitfalls and ensure quality output.
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.